What is a feature of a product or service that customers have come to expect and entering competitors must offer the same if they want to survive?
A) Significant barrier
B) Entry barrier
C) Product differentiation
D) Entry chain

Question

Quizplus · Accepted Answer

Entry barriers are factors that make it difficult for new competitors to enter an industry. A feature of a product or service that customers have come to expect acts as an entry barrier because new entrants must offer this feature to compete effectively.

What Is a Feature of a Product or Service That