When analyzing the book store industry, some of today's businesses compete with different business strategies and cost strategies. Which of the following is using a broad market competitive scope along with a low cost strategy?
A) Amazon.com
B) Any local independent book store that specializes in antique books
C) Barnes & Noble
D) Borders books.

Question

Quizplus · Accepted Answer

Amazon.com utilizes a broad market competitive scope by offering a wide range of products beyond just books, including electronics, clothing, and more, to a global market. It also employs a low-cost strategy by leveraging its massive scale and advanced logistics network to offer competitive prices, often undercutting traditional brick-and-mortar stores.

When Analyzing the Book Store Industry, Some of Today's Businesses