The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a ________ or ________.
A) Focused strategy, product differentiation
B) Focused strategy, cost advantage
C) Cost advantage, primary value activities
D) Cost advantage, product differentiation

Question

Quizplus · Accepted Answer

Value chain analysis aims to identify areas where a firm can add value and gain a competitive advantage through either a cost advantage or product differentiation.

The Goal of Value Chain Analysis Is to Identify Processes