The time and money it takes to organize a group or a campaign and to get the attention of lots of busy people is the:

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The cost of collective action refers to the time, effort, and resources required to organize a group or campaign and to get the attention of busy individuals. This cost can be prohibitive and is a major reason why collective action does not always occur in the real world. However, this does not mean that all individuals will never participate in collective action.

The Time and Money It Takes to Organize a Group