Ben & Jerry's ice cream is _________________ than all ice cream because _______________.
A)less price elastic;the scope of the market is less broadly defined
B)more price elastic;the scope of the market is less broadly defined
C)less price elastic;it has less available substitutes
D)more price elastic;it has less available substitutes

Question

Quizplus · Accepted Answer

Ben & Jerry's ice cream is more price elastic because it is a specific brand within the broader ice cream market, meaning consumers can easily switch to other brands if the price changes.

Ben & Jerry's Ice Cream Is _________________ Than All Ice