The simplest approach to estimating a future period's sales is to assume that they will be equal to those of the latest observed period. In statistics, this is often simply referred to as which of the following?
A) base case approach
B) deseaonalized approach
C) naïve approach
D) pro forma approach

Question

Quizplus · Accepted Answer

The simple approach of assuming that future sales will be equal to the latest observed period is called the "naïve approach" in statistics.

The Simplest Approach to Estimating a Future Period's Sales Is