Companies that use pricing to achieve marketing objectives are engaged in static pricing.

Name: Companies that use pricing to achieve marketing objectives are engaged in static pricing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If prices are viewed as an active instrument of accomplishing marketing objectives, the company sets prices (rather than following market prices) to achieve specific objectives, whether targeted returns on profit, targeted market shares, or some other specific goals.

Companies That Use Pricing to Achieve Marketing Objectives Are Engaged