Deflation results in ever-decreasing prices, creating a positive result for consumers, but both put pressure to lower costs on everyone in the supply chain.

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Deflation results in ever-decreasing prices, creating a positive result for consumers, but both put pressure to lower costs on everyone in the supply chain. In a deflationary market, it is essential for a company to keep prices low and raise brand value to win the trust of consumers.

Deflation Results in Ever-Decreasing Prices, Creating a Positive Result for Consumers