For selling in relationship-oriented countries, a sales force consisting of American expatriates proves to be most efficient.
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Q11: In relationship-oriented cultures, sales representatives tend to
Q12: Japanese sales representatives are motivated more by
Q13: The first step in managing a sales
Q14: Marketing is a business function requiring high
Q15: Training for expatriates focuses on the company,
Q17: Though maturity and emotional stability are essential,
Q18: With advances in communications technologies, virtual expatriates
Q19: Only a limited number of American high-caliber
Q20: In eastern European countries, compensation packages typically
Q21: Relationship marketing focuses on
A) the short-term effort.
B)
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