One of the reasons that channels of distribution often pose longevity problems is that most middlemen _____.

Question

Quizplus · Accepted Answer

Channels of distribution often pose longevity problems. Most agent middlemen firms tend to be small institutions. When one individual retires or moves out of a line of business, the company may find it has lost its distribution in that area. Most middlemen have little loyalty to their vendors. They handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period.

One of the Reasons That Channels of Distribution Often Pose