In the context of the Internet in international marketing channels, technically, e-commerce is a form of _____ selling.

Name: In the context of the Internet in international marketing channels, technically, e-commerce is a form of _____ selling.
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Question

Quizplus · Accepted Answer

Technically, e-commerce is a form of direct selling; however, because of its newness and the unique issues associated with this form of distribution, it is important to differentiate it from other types of direct marketing.

In the Context of the Internet in International Marketing Channels