According to Everett Rogers, the element of time differentiates diffusion from other types of communication research.

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Everett Rogers noted that "crucial elements in the diffusion of new ideas are an innovation, which is communicated through certain channels, over time, among the members of a social system." Rogers continued with the statement that it is the element of time that differentiates diffusion from other types of communications research.

According to Everett Rogers, the Element of Time Differentiates Diffusion