An important first step in adapting a product to a foreign market is to determine:
A) the degree of newness as perceived by the intended market.
B) the economic climate of the target market.
C) the advertising parallels with the domestic market.
D) the ability of a sales force to sell the product.
E) the compliancy to religious doctrine(s) in the foreign country.

Question

Quizplus · Accepted Answer

An important first step in adapting a product to a foreign market is to determine the degree of newness as perceived by the intended market. How people react to newness and how new a product is to a market must be understood.

An Important First Step in Adapting a Product to a Foreign