Ingrid is developing promotional materials and product demonstrations to easily communicate the benefits of her cleaning products. Ingrid is trying to enhance the _____ of her products.
A) relative advantage
B) compatibility
C) complexity
D) complexity.
E) observability

Question

Quizplus · Accepted Answer

In general, the rate of diffusion can be postulated as positively related to relative advantage, compatibility, trialability, and observability but negatively related to complexity.

Ingrid Is Developing Promotional Materials and Product Demonstrations to Easily