Marketers of consumer services face four kinds of barriers in the global marketplace. Which of the following of these barriers is in force when a foreign market requires that services (such as banking or insurance) originate within the country itself and not from outside sources?
A) Protectionism.
B) Controls on transborder data flows.
C) Protection of intellectual property.
D) Cultural requirements for adaptation.
E) Language translation barriers.

Question

Quizplus · Accepted Answer

Four kinds of barriers face consumer services marketers in this growing sector of the global marketplace: protectionism, controls on transborder data flows, protection of intellectual property, and cultural requirements for adaptation.

Marketers of Consumer Services Face Four Kinds of Barriers in the Global