A shoe manufacturer in Puerto Ria shipped his entire production to San Francisco and brought it back to his home country to market it as "Made in the U.S." He knew that people would prefer buying products made in the U.S. rather than those that are domestically produced. The factor that is influencing the perception of the customers in the above scenario is called _____.

Question

Quizplus · Accepted Answer

Country-of-origin effect (COE) can be defined as any influence that the country of manufacture, assembly, or design has on a consumer's positive or negative perception of a product. Stereotyping is typically product specific and may not extend to all categories of products from specific countries.

A Shoe Manufacturer in Puerto Ria Shipped His Entire Production