KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.

Name: KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.
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Question

Quizplus · Accepted Answer

In the 1970s, the market segmentation argument was framed as standardization versus adaptation.

KFC Sells Youtiao, a Kind of Chinese Doughnut, at Its