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Harry Leads the International Marketing Department of a Smartphone Manufacturer

Question 53

Multiple Choice

Harry leads the international marketing department of a smartphone manufacturer, Myfone. Myfone has recently decided to expand its presence in Brazil. As part of the marketing research effort, Harry has decided to use data on competitors provided by independent market research agencies located in Brazil. Which of the following problems is Harry likely to face?


A) Defining the research problem.
B) Communicating the results.
C) Availability of data.
D) Storage of data.
E) Relevance of data.

Correct Answer:

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