Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?
A) Simultaneous translation
B) Parallel translation
C) Serial translation
D) Linear translation
E) Recentering

Question

Quizplus · Accepted Answer

Marketers use three different techniques, back translation, parallel translation, and decentering, to help ferret out translation errors ahead of time.

Marketers Use Three Different Techniques to Ferret Out Translation Errors