Which of the following is a method of demand forecasting that is particularly suitable for international marketers?
A) Probabilistic forecasting
B) Analogy
C) Simulation
D) Extrapolation
E) Scenario building

Question

Quizplus · Accepted Answer

Given the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: expert opinion and analogy.

Which of the Following Is a Method of Demand Forecasting