The ________ method for estimating demand assumes that demand for a product develops in much the same way in all countries, as comparable economic development occurs in each country.
A) reference class forecasting
B) analogy
C) morphing
D) scenario building
E) triangulation

Question

Quizplus · Accepted Answer

The analogy method for estimating demand is based on the assumption that demand for a product in a new or less developed market will follow a similar pattern to that in an already developed market as economic conditions become comparable. This method uses the experience of a similar product in a reference market to estimate demand in the target market.

The ________ Method for Estimating Demand Assumes That Demand for a Product