Which of the following would most likely be characterized as being an imperative business custom in many cultures?
A) Establishing friendships.
B) Speaking the local language.
C) Understanding the native religions.
D) Drinking the local drinks.
E) Having knowledge of the local sport.

Question

Quizplus · Accepted Answer

Establishing friendship is an imperative in many cultures. If friendship is not established, the marketer risks not earning trust and acceptance, the basic cultural prerequisites for developing and retaining effective business relationships.

Which of the Following Would Most Likely Be Characterized as Being