In the context of the relationship between language and international marketing, recent studies indicate that a new concept, _____, is proving useful to marketing researchers in market segmentation and strategic entry decisions.
A) paralinguistics
B) linguistic distance
C) language parallels
D) language roots
E) linguistic accents

Question

Quizplus · Accepted Answer

The relationship between language and international marketing is important in another way. Recent studies indicate that a new concept, linguistic distance, is proving useful to marketing researchers in market segmentation and strategic entry decisions.

In the Context of the Relationship Between Language and International