The aesthetics of a culture must be taken into account by marketers when:
A) styling the product and its packaging.
B) determining the linguistic distance of a culture.
C) assessing if a culture is individualistic or collectivistic.
D) trying to quantify the influence media has on the culture.
E) trying to comply with the rituals of a culture.

Question

Quizplus · Accepted Answer

Without culturally consistent interpretations and presentations of countries' aesthetic values, a host of marketing problems can arise. Product styling must be aesthetically pleasing to be successful, as must advertisements and package designs.

The Aesthetics of a Culture Must Be Taken into Account