To the foreign marketer, the similar-but-different feature of cultures has important meaning in gaining cultural _____.
A) tolerance
B) acceptance
C) leverage
D) empathy
E) heritage

Question

Quizplus · Accepted Answer

The point is, of course, that though many behaviors are borrowed from other cultures, they are combined in a unique manner that becomes typical for a particular society. To the foreign marketer, this similar-but-different feature of cultures has important meaning in gaining cultural empathy.

To the Foreign Marketer, the Similar-But-Different Feature of Cultures Has