Which of the following is the most critical difference between domestic marketing and international marketing?
A) The difference in marketing principles being followed.
B) The different concepts of marketing.
C) The change in marketing goals.
D) The environment in which marketing plans must be implemented.
E) The basic processes used to market products and services.

Question

Quizplus · Accepted Answer

The difference lies not with different concepts of marketing but with the environment within which marketing plans must be implemented. The uniqueness of foreign marketing comes from the range of unfamiliar problems and the variety of strategies necessary to cope with different levels of uncertainty encountered in foreign markets.

Which of the Following Is the Most Critical Difference Between