In international business, global marketing strategies are almost always implemented through _____ with business partners and customers from foreign countries.
A) telephonic conversations
B) face-to-face negotiations
C) direct mails
D) internet forums
E) e-mails

Question

Quizplus · Accepted Answer

Face-to-face negotiations are an omnipresent activity in international commerce. Once global marketing strategies have been formulated, once marketing research has been conducted to support those strategies, and once product/service, pricing, promotion, and place decisions have been made, then the focus of managers turns to implementation of the plans. In international business, such plans are almost always implemented through face-to-face negotiations with business partners and customers from foreign countries.

In International Business, Global Marketing Strategies Are Almost Always Implemented