In the context of international marketing, training for expatriates focuses on the company, its products, technical information, and selling methods, while that for local personnel focuses on foreign sales problems.

Question

Quizplus · Accepted Answer

Training for expatriates focuses on the customs and the special foreign sales problems that will be encountered, whereas local personnel require greater emphasis on the company, its products, technical information, and selling methods.

In the Context of International Marketing, Training for Expatriates Focuses