In the context of recruiting sales and marketing personnel for an international sales force, there is a clear bias in favor of the locals. The reason for this is most likely that local nationals:

Question

Quizplus · Accepted Answer

The historical preference for expatriate managers and salespeople from the home country is giving way to a preference for local nationals. At the sales level, the picture is clearly biased in favor of the locals because they transcend both cultural and legal barriers.

In the Context of Recruiting Sales and Marketing Personnel for an International