While developing an international advertisement campaign, the last step of the process is evaluating the campaign relative to the goals specified.

Question

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The steps to be performed for developing an international advertisement campaign are: perform marketing research; specify the goals of the communication; develop the most effective message(s) for the market segments selected; select effective media; compose and secure a budget based on what is required to meet goals; execute the campaign; and evaluate the campaign relative to the goals specified.

While Developing an International Advertisement Campaign, the Last Step of the Process