_____ are the major components in the marketing communications mix for most companies.
A) Public relations and advertising
B) Direct selling and trade shows
C) Advertising and personal selling
D) Public relations and sales promotions
E) Direct selling and sales promotions
Correct Answer:
Verified
Q30: In the context of international advertising, search
Q31: In the context of international advertising, advertisers
Q32: Television is an advertising medium with no
Q33: In the context of international advertising, an
Q34: In-store demonstrations, samples, coupons, contests, and sweepstakes
Q36: Which of the following elements of integrated
Q37: In the context of integrated marketing communications,
Q38: Industrial advertisers rarely use direct mail for
Q38: _ might be classified as an aspect
Q39: One of the drawbacks of satellites is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents