Using newspapers or magazine ads as a channel of communication when the majority of the intended users are illiterate is an example of ineffective _____ in the communications process.

Question

Quizplus · Accepted Answer

Errors such as using the Internet as a medium when only a small percentage of an intended market has access to the Internet or using print media for a channel of communications when the majority of the intended users cannot read or do not read the language in the medium are examples of ineffective media channel selection in the communications process.

Using Newspapers or Magazine Ads as a Channel of Communication