In the context of the communication process in advertising, using the Internet as a medium when only a small percentage of an intended market has access to it is an example of an error related to:

Question

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Errors such as using the Internet as a medium when only a small percentage of an intended market has access to the Internet or using print media for a channel of communications when the majority of the intended users cannot read or do not read the language in the medium are examples of ineffective media channel selection in the communications process.

In the Context of the Communication Process in Advertising, Using