Companies with marketing facilities or contacts in different countries with excess distribution capacity or a desire for a broader product line sometimes take on additional lines for international distribution. The formal name for such activities is

Question

Quizplus · Accepted Answer

Complementary marketing refers to the practice where companies with marketing facilities or contacts in different countries and with excess distribution capacity or a desire for a broader product line take on additional lines for international distribution. This strategy allows companies to complement their existing product lines with additional products, thereby maximizing the use of their distribution network and expanding their market reach.

Companies with Marketing Facilities or Contacts in Different Countries with Excess