Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?
A) Farmers in developing countries prioritize ease of maintenance over efficiency of a farm vehicle.
B) Accountants in the Middle East often use the abacus rather than a calculator.
C) Some Japanese firms do not do business with many U.S. suppliers because their packaging is faulty.
D) Products that are imported into a country are usually customized for the users in the country.
E) ISO 9000 standards are universally accepted as a guarantee of the suitability of products in consumer applications.
Correct Answer:
Verified
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