S&F Advertising Agency has just signed a contract with Miracle Inc., a multimillion-dollar cosmetics company, to make advertisements for Miracle's products. Miracle wants S&F to come up with creative ideas for its recent expansion into South Asian markets of India and Indonesia. In order to accommodate Miracle, S&F has now opened offices in two Indian cities and one Indonesian city. In this context, S&F is a _____.

Question

Quizplus · Accepted Answer

Most business services companies enter international markets to service their local clients abroad. Most recently, healthcare services providers have been following firms abroad. Once established, many of these client followers, as one researcher refers to them, expand their client base to include local companies as well. In this context, as S&F is following its client into international markets, it is a client follower.

S&F Advertising Agency Has Just Signed a Contract with Miracle