In the context of global marketing, a product's country of origin cannot affect its brand's image significantly.

Name: In the context of global marketing, a product's country of origin cannot affect its brand's image significantly.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The country of origin can affect a product or brand's image significantly. A finding in a recent study suggests that more knowledgeable consumers are more sensitive to a product's COE than those less knowledgeable are.

In the Context of Global Marketing, a Product's Country of Origin