Grengens, a European chocolate manufacturer, received several complaints from customers about the quality of its product when it began selling them in a tropical country. The firm had to repackage its chocolate bars in an extra plastic wrapper to protect it from the heat and dust. Which of the following factors in the local market is most likely to have dictated Grengens' product adaptation in this scenario?

Question

Quizplus · Accepted Answer

By adapting the packaging of its products to protect them from extreme heat and dust, Grengens has been influenced by the climatic requirements of the tropical country. Legal, economic, political, technological, and climatic requirements of the local marketplace often dictate product adaptation.

Grengens, a European Chocolate Manufacturer, Received Several Complaints from Customers