GreatW, a wine company, had to market its products with a different name in a foreign market as it was mandatory to translate the name into the local language. Which of the following factors has most likely influenced the compulsory change of GreatW's product name in the foreign market in this scenario?
A) Legal requirement
B) Climatic requirement
C) Technological requirement
D) Monetary requirement
E) Economic requirement

Question

Quizplus · Accepted Answer

The mandatory laws of the foreign market led GreatW to change its name there. Legal, economic, political, technological, and climatic requirements of the local marketplace often dictate product adaptation. Laws that vary among countries usually set specific package sizes and safety and quality standards.

GreatW, a Wine Company, Had to Market Its Products with a Different