Godcare, an insurance firm based in California, had difficulties expanding their operations to Asian markets as most of their target countries had strict regulations on transferring the details of the customers among the different branches of the firm. The company had to obtain an approval from its customers before sharing their personal information with its branches in other countries. Which of the following barriers is most likely to have affected the services of Godcare in the given scenario?
A) Protectionism
B) Control on transborder data flows
C) Protection of intellectual property
D) Cultural requirements for adaptation
E) Language translation barriers

Question

Quizplus · Accepted Answer

Godcare has been affected by the barrier of control on transborder data flows that requires it to get an approval from its customers before sharing their personal information with its foreign branches. Four kinds of barriers face consumer services marketers in this growing sector of the global marketplace: protectionism, controls on transborder data flows, protection of intellectual property, and cultural requirements for adaptation.

Godcare, an Insurance Firm Based in California, Had Difficulties Expanding