The Norton group, a manufacturer of toiletries and cleaning products, uses the name SparkleX, for most its products in all of their international markets. The name has created a universal appeal for its products as customers identify their products with the name. Hence, SparkleX can be regarded as a _____.

Question

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Norton group's SparkleX can be regarded as a global brand because the name "SparkleX" is used for most of its products marketed worldwide. A global brand is defined as the worldwide use of a name, term, sign, symbol (visual and/or auditory), design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors.

The Norton Group, a Manufacturer of Toiletries and Cleaning Products