Sole Tales, a shoe manufacturer in Puerto Rico, shipped its entire production to San Francisco and brought it back to its home country to market it as "Made in the U.S." The manufacturer knew for a fact that people would prefer buying products made in the U.S. rather than those domestically produced. The factor that is influencing the perception of the customers in the given scenario is called the _____.

Question

Quizplus · Accepted Answer

The country-of-origin effect is seen influencing the perception of Sole Tales' customers located in Puerto Rico as they prefer goods labelled "Made in the U.S." rather than home-produced goods. The country-of-origin effect (COE) can be defined as any influence that the country of manufacture, assembly, or design has on a consumer's positive or negative perception of a product. Stereotyping is typically product specific and may not extend to all categories of products from specific countries.

Sole Tales, a Shoe Manufacturer in Puerto Rico, Shipped Its