In Phase 2 of the international planning process, the results of an analysis frequently indicate that the marketing mix would require such drastic adaptation that a decision not to enter a particular market is made.

Question

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During Phase 2 of the international planning process, companies conduct in-depth market analysis to understand the local market conditions, consumer preferences, and regulatory environment. If this analysis reveals that adapting the marketing mix (product, price, place, promotion) to fit the local market would be too costly or complex, the company may decide against entering that market.

In Phase 2 of the International Planning Process, the Results