Harry Johnson Tractor Corp. has just completed a marketing plan for entering South Africa. Included in this plan are budgets and sales and profit expectations. Which of the following phases of the international planning process has Harry Johnson Tractor just completed?

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In this case, Harry Johnson Tractor Corp. has just completed Phase 3 of the international planning process. In Phase 3 of the international planning process, a marketing plan is developed for the target market-whether it is a single country or a global market set. The marketing plan begins with a situation analysis and culminates in the selection of an entry mode and a specific action program for the market. The marketing plan includes budgets and sales and profit expectations.