Which of the following primary relationship activities in building strategic alliances involves seeing the reality in possibilities of an alliance, creating a shared vision from being together, and involving trusted senior managers?

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The second relationship activity in building a strategic alliance is labeled as imaging. It involves seeing the reality in possibilities of an alliance, creating a shared vision from being together, and involving trusted senior managers. Refer to Exhibit 12.3-Building Strategic Alliances.

Which of the Following Primary Relationship Activities in Building Strategic