Bottom-Of-The-Pyramid Markets (BOPMs) Are Always Defined by National Borders

Bottom-of-the-pyramid markets (BOPMs) are always defined by national borders.
C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets-bottom-of-the-pyramid markets (BOPMs)-consisting of the 4 billion people across the globe with annual incomes of less than $1,200. These markets are not necessarily defined by national borders but rather by the pockets of poverty across countries.