According to C

According to C. K. Prahalad, which of the following represents the misconception that leads international markets to ignore the bottom-of-the-pyramid markets?

A) Products developed for more affluent consumers are not appropriate for BOPMs.
B) Most BOPMs are geographically isolated and thus difficult to access.
C) Protective policies make BOPMs difficult to penetrate.
D) Exchange rate fluctuations make BOPMs very volatile.
E) Language and cultural barriers make BOPMs unattractive and sometimes hostile.