Which of the following statements is true of the reliability of secondary data while conducting market research?
A) The data in less developed countries are particularly prone to being less positive in nature when reported by these countries.
B) Reliability of data remains unaffected by the tax structures prevailing in countries.
C) Official statistics are sometimes too optimistic, reflecting national pride rather than practical reality.
D) Economic data about less developed countries are more reliable when reported by these countries.
E) Willful errors in the reporting of marketing data are predominantly absent in most industrialized countries.

Question

Quizplus · Accepted Answer

Available data may not have the level of reliability necessary for confident decision making for many reasons. Official statistics are sometimes too optimistic, reflecting national pride rather than practical reality, while tax structures and fear of the tax collector often adversely affect data.

Which of the Following Statements Is True of the Reliability