In the context of international marketing research, which of the following is one of the two basic types into which marketing research methods can be grouped?
A) Analytical research
B) Qualitative research
C) Descriptive research
D) Deductive research
E) Exploratory research

Question

Quizplus · Accepted Answer

Marketing research methods can be grouped into two basic types: quantitative and qualitative research. In both methods, the marketer is interested in gaining knowledge about the market.

In the Context of International Marketing Research, Which of the Following