Before launching its latest line of health drinks, a beverage manufacturer provided free samples of the health drinks to a large and culturally diverse set of families. It then conducted a survey with mostly open-ended questions where the participants were asked about their first impressions about the drinks. This is an example of _____ research.
A) qualitative
B) analytical
C) quantitative
D) laboratory
E) statistical

Question

Quizplus · Accepted Answer

In this case, the researchers conducted qualitative research. In qualitative research, if questions are asked, they are almost always open-ended or in-depth, and unstructured responses that reflect the person's thoughts and feelings on the subject are sought. Consumers' first impressions about products may be useful.

Before Launching Its Latest Line of Health Drinks, a Beverage